When you don't have any customers, the thing that will add the most value to your business is adding your first customer.
When a young company adds one customer, they aren't just adding the LTV of that customer. They are also adding the likelihood of winning other customers with similar problems. They gain some incremental credibility, some incremental scale, and lessons to carry forward.
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Some people accumulate existing credentials. The story you tell about them is “where they were.”
Some people make their own credentials. The story about them is “what they did.”
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At first glance, it is easy to assume that all specialists are different, and generalists are more or less the same. I think the opposite is more true.
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I compiled a few ideas for guiding givers of feedback, each expanded in this post:
Determine the Level of the conversation
Identify your feedback by Type and Severity
Formulas for Feedback
The common narrative is “Diversity creates a strong culture.” — because a company or community has a diverse culture, it is a strong culture. But what if this narrative gets the causality wrong?
Stronger cultures allow for greater diversity.
Strong cultures allow an organization to comfortably reach farther into diversity. The culture co-evolves with its new understanding of diversity, and the next time can reach farther.
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Why are so many people re-watching the same shows over and over again?
I have a hypothesis about what our media habits reveal: We want to passively consume a fictional friend group.
These shows allow us to feel a shadow of a vibrant, dynamic and fulfilling social life, without any of the work or risk to our comfort.
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